For my entire career, I have been fascinated by the narrative that accompanies a start-up or an entrepreneur. In fact, working with clients who possess an entrepreneurial attitude and helping them become successful is one of the main reasons I started Premiere Financial Consultants.
I also wanted to be able to tell my own story. As I say on my website, “I founded Premiere Financial Consultants in 1984 to focus on data-driven general business consulting for entrepreneurs, closely-held companies, and high-net-worth individuals. My goal was to form a new kind of firm – one that leads with the consultative relationship, while providing full compliance services to avoid a ‘garbage in, garbage out’ scenario. I never wanted to find myself giving good advice based on bad information.”
A strong story will help to engage both customers/clients and employees in your business, and I believe this has worked for me. I have to confess, prior to reading this article I assumed all the start-up stories I have been told or read to be fact. Enhanced or not, when done right the story can both be fascinating and add value to your brand.
If you want to learn more about the benefits of a great start up narrative, read the attached Wall Street Journal article by Michael Michalowitz “Why Your Company Needs a Moving Start-Up Story”.